Instagram is one of the most popular social media platform. Owned by the social media giant Facebook, it is used by more than 300 million people on a daily basis. Due to a wide range of people using Instagram, along with its potential to make a bigger impact, businesses usually target audiences using Instagram. It proves to be a great platform for business promotion. Instagram official data states that over 75% of the users take action after looking at an advertisement, that may be in the form of visiting the website or just reacting to it. This is a clear indication of how effective marketing can lead to success in promoting our brand or service to the people through Instagram.
We are living in the world where almost everyone uses social media. Whether it be your friends, your teachers, colleagues or the barber – everyone knows about or has a social media account. Instagram is one of the most popular social media platforms. It has over 800 million people logging into this platform daily, and each user spending over 30 minutes of their time on Instagram. Whether you are an individual looking for fame, an artist looking for recognition or an entrepreneur of a small business trying to attract new customers or gather an active target audience around its brand, this is the best platform. To do this, however, one must need to set up an Instagram account which the other people can trust. For this reason, one must ensure that he/she has a substantial user activity within the Instagram account. This usually includes the Instagram likes, followers and comments the account has. Whenever a customer sees an account with interesting content, he/she always looks at the follower and likes count within the account. This is why reaching a substantial number of Instagram followers and likes is a must. To do this, however, one must invest a lot of time. This is when he/she can save time by buying these services from a trusted vendor. It eliminates the time lag between posting a brand and it being reached out to the users.
But running an effective marketing campaign isn’t as easy as it seems. Let’s look at the tactics that you should use in order to run a successful and effective campaign:
- 1. Set your goals: Before setting out to run an Instagram campaign, you must be sure of what you want to achieve. This is why setting a good plan may come handy. You must ensure what you want to do - enhance brand awareness or just sell your product. If you’re wanting to just the product then fix a targeted number of product you want to sell within a time limit. These objectives will help you to be right in track!
- 2. Know your audience: Whenever you want to run a successful campaign, you must ensure that you know your audience. This is because you need to know what they actually demand, and target the audience according to their demands. The best way to know your audience is to stalk them in the social platform, and look at what they like and what they follow.
- 3. Create a master plan: Try to make an effective plan to ensure that your objectives are met within the shortest time possible. Start by organizing a roadmap - how long is your Instagram campaign going to run for? How many posts are you going to publish? Are you posting original content or user-generated content (UGC)? If it’s original content, are you hiring a photographer or taking the photos yourself? Asking these questions will help you plan your resources in advance.
- 4. Carry out your plan: With all objectives set up and a master plan already done, the next step to an effective marketing campaign is very simple. Carrying out the plan and using high profile known figures to do the brand imaging should be done in order to make the campaign more effective.